”Instagram follower count matters less than view and like counts”, says Adam Mosseri
Instagram follower count is probably the most ’valued’ marketing metric on Instagram, but how important is it, really? And what does it even tell us? Instagram boss Adam Mosseri posted last week about why marketers should focus less on how many followers they have and more on whether their content engages Instagram users. Why does […]
Using Trello in Employer Branding
Are you using Trello in employer branding yet? If you have worked with us, you are already familiar with using Trello Board in the content creation process for employer branding. Trello is a versatile and user-friendly project management tool that empowers teams and individuals to organise tasks, projects, and ideas on a digital board. We […]
Improving inclusivity in the workplace with modern employer branding [Susanna Keynote]
Improving and developing inclusivity in the workplace is one of the key focus areas in today’s work-life. However, it is also a multifaceted task with many challenges and requires a systematic approach with top-management buy-in, humanity and humility to succeed. I was invited to share my experiences and ideas on how the Magnetic Employer Branding […]