Embracing AI in Employer Branding & Recruitment Marketing

#eminenblogissa ENG Embracing AI in Employer Branding

Using AI in employer branding and recruitment marketing is no longer just an idea – it’s a game changer. But like any powerful tool, it comes with its pros and cons. Here’s what I think about how AI is reshaping employer branding and recruitment marketing, and why a human touch remains irreplaceable. The AI revolution […]

Employer Brand Manager – What it really means to carry this title?


Employer brand manager works at the intersection of HR, talent acquisition and marcoms (marketing and communications). What is this new role, and what are the differences between internal and external-focused employer brand managers? Employer Brand Manager role in a nutshell What is a good employer brand without a manager? Probably not a brand at all! […]

Unveiling the Magic of SEO in Employer Branding: A Beginner’s Guide

Emine's blog post header The Magic of SEO in employer branding - a beginner's guide

SEO in employer branding is probably a topic you have not put too much emphasis on before, am I right? However, the time has come for us to build a friendship with SEO in employer branding because it’s no longer a website content ’thing’. SEO, as in search engine optimisation, landed in social media in […]