Embracing AI in Recruitment: How Automation is Transforming Hiring and Employer Branding

Blog header with Susanna Rantanen and blog topic Embracing AI in Recruitment How Automation is Transforming Hiring and Employer Branding

The era of artificial intelligence with AI in recruitment is here, reshaping how companies attract, engage, and hire talent—and, crucially, how they project their employer brand. Embracing AI in recruitment with AI-powered recruitment solutions doesn’t just make recruitment faster and smarter; it creates opportunities to align hiring processes with your employer brand in ways that […]

What Is Business Storytelling (and Why Your Employer Brand Desperately Needs It)

Blog header with Susanna's image and title What Is Business Storytelling (and Why Your Employer Brand Desperately Needs It)

Business storytelling, hmm! Let’s be real: most companies’ employer branding efforts are about as memorable as a bowl of plain porridge. A bunch of “we’re a great place to work” posts, a generic recruitment video, and a couple of Instagram Stories about office dogs. You’ve seen those, haven’t you? But here’s the problem: nobody remembers […]

13 Marketing Trends 2025 Impacting Employer Branding

13 Marketing Trends 2025 Impacting Employer Branding #emineblogs Susanna Rantanen

These 13 Marketing Trends 2025 have been curated for you from Instagram expert Rachel Pedersen’s Newsletter and the all emphasize the future of digital engagement and growth. The digital landscape for 2025 is shifting faster than ever, with consumer behavior and platform dynamics changing in ways that will redefine how we connect, create, and convert. […]