Why do you need an employer brand strategy? Because it offers you the path to clarity and success. And that’s what you must be after when working in employer branding.
We love employer branding here at Employer Branding Agency Emine! And it pains us to see so many employer branding folks spending their time, energy and their employer’s budget on random acts of employer branding.
How do we know those actions are random?
When looking outside their organisation, we cannot recognise a clear message nor a transparent pattern of building awareness or trying to achieve employer brand affinity.
If we look at your organisation from the outside, can we recognise your key message and what makes you unique in comparison to your competition?
Employer brand strategy outlines your unique sound, look and feel as an employer
Imagine steering a ship in the open sea without a compass. That’s the challenge of navigating employer branding without a clear strategy.
Many companies struggle, not knowing what they’re trying to achieve, leading to confusion and missed opportunities. Without a strategy, defining success becomes a random whisper in the dark.
Your employer brand strategy outlines the vital decisions on what you focus on and will not focus on when you build your employer brand. It must be clear enough not to require heavy explaining or to accommodate various interpretations.
Having a unique employer brand sound, look and feel is vital to creating a strong employer brand that stands out from the competition.
A recognizable and distinct employer brand will help you stand out in the crowded job market and attract talented candidates who identify your organisation as an ideal place to work and build a better life.
A sound employer brand strategy helps create a memorable brand experience for current and potential employees, ensuring that your message reaches the right people in the right way. You can strengthen your recruitment and employee engagement efforts by emphasising your unique values and qualities as an employer.
Topping it all with a consistent look, sound, and feel to your employer branding materials, you can ensure that everyone who interacts with your company – internally and externally – knows what it means to them to be part of your team.
The pain of creating employer brand content without an employer brand strategy as your compass
Crafting employer branding content without an employer brand strategy outlining your key messages, employer branding themes (or content pillars), and desired perceptions is like throwing darts blindfolded.
You might hit the target occasionally, but it’s mostly a game of chance.
Aligning your employer brand messages to build those desired perceptions is almost impossible without an employer brand strategy.
Inconsistent messaging fails to resonate with your target audience and makes them ignore you. It also gives room to form all sorts of perceptions about your organisation, which you do not want because it hurts your talent acquisition and business.
Consistency in employer branding is the key to staying top of mind
Consistency is the queen of hearts in employer branding. Repeating key messages and maintaining a steady presence are vital to keep your audience engaged.
But how do you achieve this without feeling overwhelmed?
How do you ensure each piece of content aligns with your employer brand’s vision and resonates with your audience?
Introducing the Magnetic Employer Branding Method™️
Say goodbye to the stress and uncertainty of employer branding.
Our Magnetic Employer Branding Method™️, complete with a tailored Magnetic Employer Brand Blueprint™️, is your roadmap to success.
Our method makes creating and publishing content that builds your desired perceptions a breeze!
Choosing a method that stands out and truly resonates with your business needs is crucial in a world brimming with employer branding strategies.
While there are notable agencies like Alaant, Brandemix, Blue Ivy, Finders Seekers, Ph.Creative, Universum, and MSI, each offering diverse services ranging from employer brand strategy to global employer services, the Magnetic Employer Branding Method™️ carves its unique niche.
I introduced this method in 2017 with fast-scaling modern growth companies as our clients. But since then, we’ve discovered how well this method also fits all organisations going through change for whatever reason.
That’s why this method is not just a strategy; it’s a revolution in employer branding!