The Magnetic Employer Branding Method™
Business Storytelling Methodology to Attract and Retain Talents through Growth and Change
In a world where attention spans are shrinking but expectations are soaring, the ability to tell a story isn’t just nice to have—it’s the key to standing out. And yet, most businesses overlook storytelling when it comes to one of their most critical assets: their employer brand.
Here’s the reality: talented people don’t join companies; they join futures they believe in.
They’re not just evaluating your salary packages or benefits—they’re assessing the culture you’ve built, the values you uphold, and the vision you offer for their growth.
Today’s talents are driven by purpose, potential, and progress, not just paychecks.
If they can’t find value in what you stand for and where you’re headed, they’ll disengage—and eventually leave.
The Magnetic Employer Branding Method™ isn’t just another framework for employer branding.
It’s a system that uses the timeless power of storytelling to match the aspirations of today’s talent with the mission of your organization.
Through five core principles, this method empowers employers to step into the role of a trusted guide, shaping a narrative that inspires talent to see themselves as the hero in your story.
Who will benefit from this methodology?
This methodology is for leaders who know their people are their true competitive edge.
Whether you’re an HR leader, marketing expert, or CEO this methodology will provide your business with a game-changing approach on how to integrate storytelling into every corner of your employer brand, from defining your culture to measuring its ROI.
Are you ready to dive into the art and science of turning your business story into your greatest talent magnet?
The Master Plan
Imagine building a house without details for the design and architect.
The Master Plan consolidates your strategic decisions, focus areas, and objectives into one concise, guiding booklet.
This document gives you the ultimate sense of control over your desired employer brand, its successful execution and the expected employer brand ROI.
Data-Driven Approach to Employer Branding
Defining what your employer branding success looks like in the short and long term is the only way to measure ROI and prove your work is not a cost but a sound investment for the business.
The data-driven approach helps you to ensure your resources are always used smartly to convert consistent employer brand value to the business.
Talent is the Hero
With business storytelling comes the paradigm shift and role reversal: Talent is the Hero in your organization’s story.
Our employer branding methodology positions your organization as their Trusted Guide to Better Life.
This role reversal has an incredibly powerful effect on winning sustainable attention and building your employer brand attractiveness.
Social Media & Content Marketing Plan
When you work with us, your Magnetic Employer Branding package will also include a customized content plan that transforms your Master Plan into an abundance of content ideas, all based on your specific Key Story Themes.
A Systematic Execution Process
It’s easy to ideate and plan, but what about execution? Not to mention committing to a systematic execution!
To make it easier to transition from planning to doing, we provide you with a special framework we call the Talent Journey of the Information Era™️.
This framework gives you the process you need integrating Magnetic Employer Branding into your (organization’s) regular routine and turning employer branding from a campaign into on-going content marketing activities on social media.
Delivering Regular Return on Employer Brand Investment
As you commit to becoming known as a Talent Magnet, the fruits of your labor start pouring just like planned.
As we go along together, we help you optimize your success with our data-driven approach and coach you to master the art of Magnetic Employer Branding.
The New Paradigm Shift In Employer Branding
Transforming How We Connect With Talent
Too many companies rely on generic recruitment marketing, flashy campaigns, and empty slogans—yet they still struggle to attract and retain the right talent. In today’s saturated talent market, employer branding campaigns like these fail because they rely on short-term bursts of visibility rather than building lasting employer brand affinity.
Story-Driven Employer Branding
In Story-Driven Employer Branding, world’s leading modern employer branding expert and strategist, Susanna Rantanen, introduces The Magnetic Employer Branding Method™, a revolutionary approach that replaces outdated tactics with storytelling, strategy, and the science of persuasion to build a brand that talent genuinely wants to be part of.