Magnetic Employer Branding Method™️

We help you to build your modern employer brand by applying our renowned employer branding method. 

The Magnetic Employer Branding Method™️

”The Magnetic Employer Branding Method™️ is a powerful communication strategy and a systematic marketing approach I developed for modern growth companies struggling in the war for talent.

Simply, it’s business storytelling to match talents with your mission.”

Susanna Rantanen, Co-founder & CEO of Emine

Imagine if the shortage of the right talent was not slowing down your business growth.

Imagine if your business was regularly able to attract and hire talents ideal to your strategic needs, your values, and your culture.

Imagine if you could fix these challenges simply by a systematic, modern employer branding method.

Would you be interested in learning how?

What is the Magnetic
Employer Branding Method™️?

A Powerful Communication Strategy

This method combines storytelling and persuasive communication and marketing techniques to build a sustainable employer brand that lasts the test of times and delivers measurable business value.

What makes this method such a powerful method is the role reverse:

Talent is the hero in your employer branding story.



A Systematic & Data-Driven Content
and Social Media Marketing Approach

The built-in marketing approach uses content and social media to invite, nurture and convert relevant passive and active job seekers in their candidate journey until they are ready to ”talk careers” with your business and you are ready to hire.

The role reversal helps turn employer branding messages and content remarkably more relevant for your target audience. This is key to winning sustainable attention and building employer brand affinity.


The Components of our Method

This modern employer branding method we named The Magnetic Employer Branding Method™️.

It enables HR / Talent Marketing teams to take high-impact marketing actions, get more done, and experience visible results in your talent marketing efforts.

With the support of the framework, you will also be in a better place to say no to ideas out-of-scope, likely to steal your budget, time and energy.

This unique employer branding method is based on business storytelling to match your ideal talent minds with your mission.

As a result, your business will likely attract and retain the talents your business needs to achieve your growth-related goals.

Magnetic Employer Brand Strategy - The Master Plan

The MEB Master Plan is a strategic framework consisting of the strategic key decisions and focus areas for data-driven employer brand marketing. 

We designed it to give you the ultimate sense of control over your desired employer brand, its successful execution and the expected employer brand ROI.

Data-Driven Approach to Employer Branding

Defining what your employer branding success looks like is the only way to measure ROI.

We get acquainted with your actual talent-specific business needs and goals to recommend the optimal employer branding goals, objectives and KPIs. 

This data-driven approach helps you to ensure your resources are being used smartly to consistently convert employer brand value to the business.

Focusing on Target Audiences Your Business Needs

Identifying your strategically ideal talents and their career-related needs and drivers are paramount in successful modern employer branding.

Our method helps you to make sense of this and proposes your company culture and career opportunities as a solution to their career and better life-related needs.

Inspirational & Relevant Content Based on Key Story Themes

The Magnetic Employer Brand Strategy includes Key Story Themes that we customise to match your desired employer perceptions and image.

When you focus on creating all your employer brand content from the Key Story Themes, you will significantly boost your EB ROI.

Should you use our content creation and copywriting services, we further boost the impact of your message using various copywriting techniques to make sure your messages are understood, and interesting and inspire change.

Social Media & Content Marketing Plan

Content and Social Media marketing continue to be the most cost-efficient way to engage and enter a dialogue with your target audiences.

With our method, you will also get a customized content plan for your website and social media posts and content.


Drive your Results with Systematic Execution

Get on the Top of Mind of your target audiences through the systematic execution of your social media and content marketing plan.

Optimize your success with our data-driven approach as you learn what works and what doesn’t.

This way your resources and time are allocated only on what turns your labor of love into employer brand ROI.

Not enough in-house resources?

Expand your executive resources with our retainer-based marketing collaboration services. 

Or, ask for in-house coaching to transfer our knowledge in your own executive team!

Make your employer branding a priority. We certainly will.

I encourage all businesses complaining about the shortage of talent to calculate how much they spend on head hunting candidates for vacancies. I bet most of these companies could save money and end up accumulating inbound recruiting leads if they chose to invest in proper employer branding.

Tanja Kanerva