The Magnetic Employer Branding Method™️ is a laser-focused, systematic approach tailored for today’s dynamic business landscape.
This method isn’t just about random employer brand marketing. It’s about creating a strong employer branding strategy with a narrative that evolves with your company and ensures your employer brand’s voice stays relevant and compelling. Internally and externally.
I introduced this employer branding method (Vaikuttava TyönantajabrändiⓇ) in 2017 in my native Finland with fast-scaling modern growth companies as our clients. They all struggled to find and keep talents on board amidst growing and scaling incredibly fast.
This strategic employer branding method was designed to provide our clients with an internal and external communication system to document their journey in a powerful way.
Using storytelling and the science of persuasion, we created messages and content for our clients that resonated with their external audience and engaged their employees in their growth journey.
Since then, we’ve discovered how well this method fits all organisations going through change.
Think of the Magnetic Employer Branding Method™️ as your strategic partner in navigating the complexities of talent marketing. Where others offer services, we offer transformation. Where they see clients, we see stories waiting to be told.Susanna Rantanen
What sets The Magnetic Employer Branding Method™️ apart?
First of all, there aren’t many, if any, systematic and proven marketing methods in our field, so offering a methodological approach to employer branding is the starting point.
Secondly, our laser-focused approach is tailored for today’s dynamic business landscape.
Our approach isn’t just about recruitment campaigns and videos. In fact, we separate employer branding from recruitment marketing all together! And provide our clients with a firm employer branding strategy, enabling them to stay top of mind even when they are not recruiting.
Why is this important? Because if you start employer branding when you already need to hire, you are way too late. Your ideal candidates’ train passed your station while you were sleeping.
Modern employer branding is a journey, not a campaign
Did you know your target audience has decided their ideal workplace way before they start applying for jobs?
The Magnetic Employer Branding Method™️ gives you a first-class seat next to your ideal future candidates on the train.
For us, employer branding is a journey, not a campaign. It’s a communication process inviting your target audience to your employer branding story every day, all the time.
Building this modern, Magnetic Employer Brand is about creating a narrative that evolves with your company, ensuring your brand’s voice stays relevant and compelling. Internally and externally.
As it invites your ideal and relevant talents on this journey with you, it lets them grow with you as long as the time is right for your paths to cross in a recruitment process.
Your employer branding content and messages educate them about your business and inspire them to learn about your vision, mission, culture and customer promise in advance. As they walk this journey, you are onboarding your most ideal talents content by content and message by message.
What is the key that opens the doors to Magnetic Employer Branding?
Our method leverages business storytelling and the science of persuasion to perfectly align your talent’s aspirations with your company’s mission. In fact, our method matches your talents’ minds with your mission!
Whether it’s boosting employer awareness or standing out in competitive talent markets to get and keep the talent your business needs, our method is designed to adapt and thrive in rapid growth or challenging change scenarios.
Think of the Magnetic Employer Branding Method™️ as your strategic partner in navigating the complexities of talent marketing.
Where others offer services, we offer transformation.
Where they see clients, we see stories waiting to be told.
Ready to be more than just another employer brand in the crowd?
Embrace the Magnetic Employer Branding Method™️ – where your brand’s journey aligns with your talent’s dreams.
Dive into a world where brand marketing and communication are not just tools but the essence of your success.