These Are The 4 Most Popular Employer Branding Videos on TikTok
What are the most popular employer branding videos on TikTok? I wanted to know so I started googling and then, I asked ChatGPT. Guess what ChatGPT told me? Most popular employer branding videos on TikTok leverage storytelling, authenticity, and a sense of fun to connect with audiences. Most popular employer branding videos on TikTok leverage […]
Marketing and Employer Brand – 4 Reasons Holding Them Back from Loving Employer Branding
Marketing and employer brand should go hand in hand. But for many marketing teams, employer branding seems to fall short of their expectations. Especially when they can’t own employer branding. About ten years ago we were invited to discuss talent acquisition challenges of a large insurance company. The HR lead and I had a nice […]
4 Key Management Complaints About Employer Branding—And How to Overcome Them
Management complaints about employer branding are most often due to lack of understanding employer branding as a value delivering function instead of random campaigns. In business, every investment needs to justify itself. Employer branding is no exception. Management often finds themselves questioning the value of employer branding, especially when they’re unable to clearly trace its […]