Short-form video is the best content option for employer brand marketing on social media. Short-form videos are incredibly effective, especially in today’s fast-paced digital landscape, for several reasons. Let’s take a quick look at those reasons.
Six reasons why short-form video makes highly effective content
#1 Attention Span
The average attention span of social media users is relatively short.
Short-form video, typically lasting from a few seconds to a few minutes, is perfect for capturing and retaining viewers’ attention.
This aligns well with the quick-scrolling behaviour of users on platforms like TikTok, Instagram, and YouTube Shorts.
#2 Engagement
These videos encourage higher engagement rates. The concise nature of a short video often leads to repeat views and increased sharing.
You’ve probably noticed how you are more likely to watch a short video in its entirety and pass it along to others.
#3 Storytelling
Short-form videos can be powerful storytelling tools. They force content creators to be concise and impactful. Pay attention to how many short videos can be very creative with compelling narratives that resonate with the audience.
#4 Algorithm-Friendly
Many social media platform algorithms favour short-form video content.
I’m sure you can guess why. That’s right! It tends to keep users engaged and on the platform longer.
What this means also is that short videos often have a better chance of being seen by a wider audience.
#5 Versatility and Accessibility
Creating short-form videos can be less resource-intensive than creating long videos.
That makes short videos more accessible for creators. Because they require minimal equipment and editing, it is easier for individuals and businesses to produce and share content regularly.
#6 Mobile Optimisation
Short video is also perfect for mobile consumption.
It fits the on-the-go lifestyle of many users. With most social media browsing done on smartphones, short-form content fits naturally into this mobile-first environment.
For your employer branding and marketing efforts, leveraging short video content can be a game-changer. It’s a format that allows you to showcase your brand’s personality, values, and culture in an engaging and digestible way.
If you want to include a short-form video in your employer brand or recruitment marketing content plan, schedule a short call with us to discuss your needs and schedule.
Read what are the key trends in social media and employer brand marketing in 2024 >
