What Is the Real Employer Branding ROI During Organisational Change?
The short answer: The real employer branding ROI during change is not applications or campaign reach, likes and new followers. It is how quickly and how fully a strategy turns into behaviour. It’s not about posting; it’s about using available, effective platforms and other communication channels to turn change resistance into curiosity and a desire […]
Employer Branding ROI: Why the Metrics Everyone Tracks Aren’t the Ones That Matter
Ask most HR or TA leaders how they measure employer branding ROI, and you’ll hear the same four or five metrics: cost-per-hire, time-to-fill, offer acceptance rate, retention. They’re not wrong metrics. They’re just not employer branding ROI. In The Magnetic Employer Branding Method™, we call these marketing conversions, and they prove your audience is engaging. […]
Internal and External Employer Branding Aren’t Two Jobs. Here’s What Almost Everyone Gets Wrong.
Internal and external employer branding aren’t two jobs. Most definitions of employer branding treat it as a one-way signal: a reputation broadcast outward to attract candidates, built from proof gathered inward. Internal and external employer branding run as two separate jobs, with HR minding the inside and marketing or TA minding the outside. In The […]