AI in marketing makes a great storyline. Let’s try!
Once upon a time, a new player entered the arena in the ever-evolving world of Human Resources, changing the game forever.
This wasn’t a person nor a business but a force: Artificial Intelligence (AI).
In a field where strategy, content, and even creativity have long reigned supreme, AI emerged not as a competitor but as a powerful ally for HR marketers using content and communication in talent attraction and retention. It brought with it a promise of endless possibilities, transforming the landscape in ways we had only imagined in stories.
The Dawn of AI in Marketing (HR)
Integrating AI in HR marketing is not just a trend; it’s a movement and a revolution.
According to a LinkedIn article, over 76% of hiring managers believe AI is a significant player in successful hiring strategies. This statistic isn’t just a number; it’s a testament to the transformative power of AI in the HR landscape.
Transforming Candidate Experience with AI
AI has redefined candidate engagement, offering personalised experiences at scale with AI-driven chatbots and communication platforms that engage with candidates 24/7, as stated in this LinkedIn article.
Furthermore, AI can scan vast amounts of applicant data, from job applications to even social media profiles, speeding up the process and enhancing the quality of matching candidates with profile requirements. A study by Deloitte showed that companies using AI in their hiring process reduced time-to-fill positions by 68%. We all know in the war for talent, speed is essential in signing up the best available talent.
AI in Marketing Has Other Uses, too, for HR
With the correct use of prompts, we can set up AI to generate search engine-optimised position descriptions and job posts and find the best recruitment marketing channels to promote our vacancies.
If you struggle to figure out what to ask from candidates in job interviews, you can ask AI to create a list of position-specific interview questions.
Giving candidate feedback is a loophole for many employers, negatively impacting their employer reputation. Generative AI can be of great help in crafting encouraging candidate feedback.
AI-Powered HR Analytics: A Game Changer
The magic of AI in marketing lies in its ability to analyse and predict. AI-driven predictive analytics can identify high-potential candidates, forecast skill gaps and anticipate employee turnover, enabling proactive HR decision-making. A case study by Google showed that AI algorithms accurately predicted employee turnover with an 85% accuracy rate.
Crafting the Future of Employer Branding with AI in Marketing
The role of AI in enhancing employer branding is monumental. Glassdoor reported that in 2021, 75% of job seekers were likely to apply for a job if the employer actively managed its employer brand.
AI helps craft compelling employer brand content tailored to resonate with the right audience. This is where content creation meets technology, creating a narrative that attracts and retains top talent.
With a proper employer brand marketing strategy and content blueprint – like what the Magnetic Employer Branding Method™️ offers – creating the right kind of content becomes an ease with the help of AI.
Book a discovery call to discuss if our employer brand marketing services meet your needs >
Embracing AI in Marketing: The Future of HR Marketing
As we look towards the future, AI’s role in marketing, especially in HR marketing, is not just inevitable; it’s essential. For those ready to embrace this change, the rewards are immense. From enhanced candidate experiences to powerful employer branding, AI is not just a tool; it’s a partner in crafting the future of HR marketing.
In conclusion, integrating AI in HR marketing is more than a technological advancement; it’s a narrative of innovation, efficiency, and engagement. As we continue to write this story, one thing is clear: the future of HR marketing is not just human; it’s AI meets us humans.
Read next: ”AI in employer branding and recruitment marketing”
