Here’s the perfect way to understand Employer Branding vs. EVP.
Picture this: An EVP (Employee Value Proposition) is like the restaurant’s menu, while the Employer Brand is like the restaurant’s “buzz,” the ambience that keeps people returning for more because the vibe makes them feel good about themselves and always guarantees a good night out with old and friends!
Employee Value Proposition is the Menu
Just like a restaurant menu lays out all the tasty details—what’s cooking, how it’s prepared, and what you can expect on your plate—your EVP is all the juicy bits about what makes your workplace special and unlike other similar workplaces.
It is the scoop on the value added from the impact on self-confidence, self-awareness, balance of life, mental and physical health, and the better life being part of the company has enabled, as well as the prospects for a better future.
The employee value proposition lists the perks, values, and rewards that make your company stand out. But most of those are standard expectations these days, offered by all employers in one shape or another, and fail to influence your actual brand. At Emine, we don’t believe these have enough power to establish an employer brand despite being important and valued parts of many employers’ overall offers.
Our Modern People Promise cuts it deeper
With The Magnetic Employer Branding Method™️, the Modern People Promise has a more meaningful impact as it dives deeper into how the promise isn’t just about superficial add-ons but how the character, beliefs, values, and purpose aim to influence and provide your people with a deeper meaning of life, a more humane experience, and a Better Life today and in the future.
Employer Brand is the Feel Good -Vibe
But here’s where it gets even tastier. Imagine The Magnetic Employer Brand as the restaurant’s overall vibe—what your friends rave about, what’s trending on Yelp, and what’s plastered all over Instagram. It’s the restaurant’s personality and reputation, the feeling you get when you walk in, and the consistent experiences you can count on. It is how it makes you feel, the tickle in your tummy, and the confidence that comes from your being when you get to the table in this restaurant and the staff knows you by name.
Why Employer Branding vs. EVP isn’t a VS. but a Perfect Match
Let’s seal the Real Deal.
If your EVP is the menu of awesome stuff you promise—like offering the perfect dish that keeps diners coming back for more—you need to say and believe, “Hey, this is our speciality, and it’s always amazing!”
On the flip side, if your Employer Brand is like the restaurant’s overall charm and reputation, your candidate and employee experiences must repeatedly consist of excellent service, an ambience expressing your unique culture and character, and offerings comparable to mouth-watering dishes that people can’t stop talking about. If you cannot cook delicacies, ensure your pork pie is perfectly seasoned and your service is timely, caring and positively surprising.
And then, your systematic act of Employer Branding (= employer brand marketing) is how you show up regularly to stay top of mind, stop to have conversations with your customers (talent audience) and turn every promise into a real, delightful experience that gets people buzzing about how awesome it is to work with you.
Together, this threesome creates a magnetic pull that attracts and retains the talent your company needs for success.
Just like diners flock to their favourite spots for the food and the whole experience, employees stick around and rave about companies that promise a lot and deliver consistently. Your EVP sets the stage, but your Employer Brand ensures the performance is a showstopper.
So, next time you ponder the difference between EVP vs. Employer Brand, remember: it’s all about making a promise and delivering a delightful experience that keeps people coming back for more!
Read also ”How employer branding is like dating”
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