These are the three best performing content on Instagram
The best performing content on Instagram won’t surprise you. But what may surprise you is how and why you should experiment with these styles and formats in employer branding. It’s all in the reach of your content and accumulating views, the most important metric Instagram is pushing right now. These are health, wealth and relationships. […]
Say hello to Instagram SEO
Instagram SEO is more relevant than ever for us business Instagrammers. Aren’t we on Instagram to build our employer brand and share about our company culture and people to grow our employer brand awareness and affinity? Yes, we are! Growing employer brand awareness requires your target audience to discover regularly and want to consume your […]
”Instagram follower count matters less than view and like counts”, says Adam Mosseri
Instagram follower count is probably the most ’valued’ marketing metric on Instagram, but how important is it, really? And what does it even tell us? Instagram boss Adam Mosseri posted last week about why marketers should focus less on how many followers they have and more on whether their content engages Instagram users. Why does […]