Achieve a clear employer image and better recognition among your key target audiences by utilizing social media for employer branding communication.
This is for you if you are already developing your employer brand on social media through publications and content.
Are you seeking a better grip and a sense of control to support your work in employer branding?
Are you expected to demonstrate cost-effective strategies and impactful improvements in employer branding that genuinely address recruitment challenges?
Do you struggle with content ideation and finding enough time?
Content marketing utilizing social media remains the best and most cost-effective way to increase your company’s employer brand awareness.
This is achievable with clear main messages, consistency, and relevance to your target audience.
Our online training offers a compact package with all the information you need to succeed in exactly this.
Beyond a systematic model, you will learn to ideate, work more efficiently, involve your organization, and avoid the most common social media pitfalls.
The next and final round of this online course starts in January and lasts for 12 weeks, ending in March.
Course modules are released weekly, but you can tailor your study schedule to fit your own calendar.
Developing and managing an employer brand on social media may seem easy, but often turns out to be stressful and ineffective. However, this changes if you have clear objectives and a well-defined plan to implement.
- Is developing the employer brand your responsibility?
- Do you feel uncertain about the goals for developing the employer brand?
- Are you wondering how to maximize the benefits of social media when developing the employer brand?
- Do you find it challenging to come up with suitable topics for posts?
- Do you struggle to secure sufficient resources for your work?
- Are you expected to provide evidence of cost-effective employer branding that genuinely addresses recruitment challenges?
- Are you considering how changes caused by digitalization and the coronavirus pandemic within your company should be taken into account in developing the employer brand?
With Emine’s NKTAKS – How to Develop and Lead Your Employer Brand on Social Media online training, you can stop worrying about developing your employer brand. Under the guidance of Eminen’s Susanna, you will learn everything essential about how to initiate, develop, and lead goal-oriented and productive employer branding work on social media at a time when capturing the attention of your target audience is becoming increasingly difficult.
Social media is undeniably still the best and most cost-effective medium for developing an employer brand.
Cost-effectiveness arises from targeted and sustainable efforts, during which the employer brand images you aim for become permanently ingrained in your target audience’s minds.
You’ll need clear goals for employer brand development, a solid plan, and the readiness to commit to long-term employer branding communication.
Does this sound labor-intensive?
I assure you, your current method of developing an employer brand on social media is likely much more laborious and less effective.
In the Emine’s NKTAKS – How to Develop and Lead Your Employer Brand on Social Media online training, you’ll learn to develop and lead goal-oriented employer branding work on social media following the principles of Emine’s Impactful Employer Brand Method. With a clear plan and a vivid understanding of what success looks like, you’ll also know how to avoid the pitfalls that slow down or prevent success.
"I gained an understanding of the employer brand and the broader context it connects to during the course.
I learned a design model that I then used to contemplate the construction and development of the employer brand.
I received practical tips for creating social media content and grasped the importance of data both in defining main messages and in evaluating the success of actions.
Above all, I realized how crucial it is to adopt the perspective of 'It's not about us, it's about them' for social media content.
Furthermore, it was vital to understand that developing an employer brand and social media publications for recruitment campaigns are separate matters, each with different goals.
The marathon vs. sprint metaphor really hit home!"
Katariina Karelehto, Elomatic
"The course exceeded my expectations. I anticipated a high-quality but relatively general overview of the unique features and possibilities of different social media channels. Instead, the course led me through practical examples, hands-on, to the core of doing the work."
En pelkästään oppinut eri somen piirteitä vaan sain myös hyvin strategisen näkökulman mitä kanavia on hyvä käyttää mihinkin (ja miten). Lisäksi katsastuksen mitä toimii Suomen markkinoilla ja mitä ei.”
Anna Malytcheva, Talent Acquisition Specialist, LeadDesk
"The course is perfectly suited for those interested in developing an employer image (and employer brand) who don't have the time to go through Emine's excellent podcasts and blogs.
This course provides the necessary summary of the key themes, and after the course, it's also easier to seek further information on the most important areas for oneself when starting to apply the lessons in practice."
Raisa Aromaa, Communication Lead, Insta Group
"This course is really good, in my opinion! It's packed with information, informative, and a great package! Susanna explains things well through examples."
Aino Lehtinen, HR-koordinaattori, Fennia
"An incredibly comprehensive package on the opportunities and threats of social media in developing the employer brand. Thanks to Susanna for her pleasant and calm manner of speaking and articulating.
The course covered good points with clear and even fun examples. From this course, HR professionals, marketing managers, and social media specialists will surely gain tools for developing their employer brand."
Outi Ahorinta, Manager, People & Culture, Analyse²
This online course is for you if...
…you still feel uncertain about what developing an employer brand on social media should encompass, what all you should have time for, and what success should look like.
…you are expected to execute and lead the development of the employer brand in a structured manner, and you want to ensure that your decisions and choices lead to the desired employer brand outcomes.
…you want to ensure that the images you aim for become clearer and stronger, your employer brand development bears fruit and yields results – without the regular effort becoming too burdensome.
"Emine's Getting Started with Employer Brand Development on Social Media online course was a clear and comprehensive package that provided not only a wealth of information and insights but also practical tips for developing an employer brand on social media. I highly recommend it!"
Anne, HR Specialist
"The course's extensive content is clearly laid out section by section, making it easy to start building your own social media work.
The content ensures that one should not rush into the subject hastily, but rather, time must be invested in social media and developing the employer brand.
The practical tips and 'focus on these' provided concrete steps for getting started."
Nina, Head of People and Culture, Gapps Oy
"Thank you for the course; it was fantastic. I really liked the course because I'm a visual person, and I learn and realize through that medium. Therefore, this approach worked even better for me than your great podcasts.
The course took me on a comprehensive learning journey through the key aspects of employer brand work on social media. I particularly liked that the course started with the basics and then deepened the listener's understanding through examples.
The course gave me the tools to focus better on building our company's employer brand work on social media and how to avoid the common pitfalls and ad hoc approaches familiar to many.
I am much better equipped to set future goals and metrics thanks to the insights provided by this course.
The online course is also a flexible way to fit watching the videos into one's schedule, allowing for revisiting the videos whenever necessary. I recommend the course to everyone working in the field!"
Ilona Harju, HR Specialist, SOK
"It's fantastic that such an online training is available! The topics covered were very interesting and relevant to my job.
I particularly appreciated that the videos were of a suitable length to watch in between other work tasks, within my own schedule.
I warmly recommend collaborating with Emine and participating in this online training!"
Päivi Suutarinen, Rekrytointiasiantuntija, Oy Eniro Finland Ab /Sentraali
Progress at your own pace guided by the modules
The course modules cover a total of approximately 5.5 hours (25 videos) of study material.
Module 1:
“Rethinking Employer Branding”
Why should employer brand development be reconsidered now?
How have digitalization and the coronavirus pandemic affected the workplace and employer brand development?
Module 2:
General employer brand development and in social media.
Target audience for the employer brand.
Module 3:
Social media as a medium.
Social media trends and phenomena resulting from the coronavirus pandemic.
The central role of interaction in social media.
How to use social media effectively, what works and what doesn’t.
Module 4:
Goals for employer brand development and data from social media.
The ABCs of marketing analytics for employer brand development.
Module 5:
How to start and lead employer brand development on social media.
Key choices and decisions – a solid framework for employer brand development.
Planning the implementation.
Managing the employer brand and results.
Module 6:
Producing and publishing “social media content” in practice.
Winning sustainable attention.
Overview of the entire process.
Best practices for content production in employer brand development.
Module 7:
Summary – How we succeed on social media.
You will learn to avoid these common pitfalls of employer brand development
"We've done all sorts of things, but still, we're not known."
Ad hoc ideas, random text and image posts, and the overuse of worn-out terms and adjectives lead to a lack of employer brand. If there are countless perceptions of a company, does it have an employer brand at all?
"What to talk about and what to publish when not recruiting?"
Employer brand development focused on recruitment comes to an abrupt halt once the recruitment process ends. What to talk about, what to publish, when you can’t discuss open positions?
"We still aren't reaching passive job seekers!"
When changing jobs isn’t at all relevant, few are interested in the career development opportunities of other companies or the career stories of unknown individuals.
Course pricing and package contents:
Modules
The course is self-paced, allowing you to study at your own convenience.
By enrolling in this online course, you will receive personal access to the course videos. This access is valid for 3 months from the start of the course.
Each module includes tasks aimed at initiating employer branding development, summaries, and handpicked additional content links related to the theme.
Through these resources, you can delve even deeper into the topics covered in the modules, if you wish.
Materials
The course package includes a downloadable workbook. It contains the exercises from the online course videos along with a few extra exercises to support your work.
In addition to the workbook, you will receive:
– 3 downloadable support materials featured in the video content.
As a BONUS (valued at €39), you’ll get an updated 9-page Target Audience Segmentation guide, which presents a psychographic segmentation approach. This guide is currently not available anywhere else.
FaceBook -group
The online course is conducted in a closed Facebook group, where all the course videos are uploaded for participants to watch.
In this group, you can engage in discussions with other participants, ask Susanna additional questions or clarifications about the video content, and occasionally receive group coaching sessions from Susanna and other experts included in the course.
Price: 595 € (+ vat)
Pay conveniently using either a credit card, online banking credentials, e-invoice, or PDF invoice.
According to consumer protection laws, there is no right of withdrawal for distance selling, as the delivery of digital content electronically begins immediately upon your consent immediately after payment for the materials.
Do you recognize yourself or your company's situation in these?
You’re contemplating how to leverage social media for employer branding.
You’re considering all the possibilities social media offers for enhancing your employer brand.
You’re unsure about the successes and outcomes you can expect from social media efforts.
You’re not sure where to begin.
You’re pondering which social media platforms are best for reaching skilled professionals.
You want to make choices that lead to actual success.
How can you achieve success with a limited budget?
What should you do if you don’t have many resources to allocate to this effort?
Emine's Susanna Rantanen
In this course, you will be coached by Emine’s founder and CEO, Susanna Rantanen.
Susanna, known as a pioneer in modern talent marketing, has been recognized for her pioneering work in the entire industry and her development of the Influential Employer Brand Method. This has led Emine to be listed as one of the Top 10 Employer Branding Agencies in Europe 2020 by the American HR Tech Outlook.
Susanna is highly regarded as a professional, inspiring coach. Her coaching style focuses on practicality and hands-on learning rather than theory.
Just like all of Susanna’s coaching sessions, the content of this course guides you through developing an employer brand according to the Influential Employer Brand®️ method. These teachings and models are exclusive to this course!