Business Storytelling to Match Talent Minds with Your Mission!
Become a Magnetic Employer applying business storytelling and persuasive communication in your employer branding and recruitment messages and content.
Business Storytelling to Match Minds with Mission
Empower Your Business to Become a Talent Attraction and Retention Hero with Our Magnetic Employer Branding Method™️
We help growth-driven businesses excel in employer branding and overcome critical talent attraction and talent retention challenges applying our proven Magnetic Employer Branding Method™️.
By combining business storytelling and persuasive communication, we guide and help you to build a compelling and distinctive employer identity based on your strategic company culture and employee experiences.
As our client, you are the central character in our story—your triumphs are our mission.
- We’ll provide you a clear plan
- Shower you with empathetic support and expertise
- Keep your focus on the long-term vision and success
- Propel you forward through the ups and despite the occasional downs of the employer branding journey.
Together, we’ll transform your talent marketing strategy so you can confidently lead your organization and people to new heights.
Imagine a dedicated partner who lifts you up when you feel like quitting, ensuring you see tangible results in your talent pipeline, employer brand position and ROI.
With our guidance, you’ll regularly witness positive shifts in attraction, engagement, and retention.
And ultimately enjoy that well-earned sense of accomplishment as your organization’s talent attraction and retention hero.
We meet you where you are, giving you a concrete plan for success—flexibly, collaboratively, and efficiently—always prioritizing your professional growth and success.
Collaborating with us
Working together
You get one or more of us as your expert employer branding colleagues to work ‘hand-in-hand’ with you in a role where we together see you gaining the most benefit from our knowledge and experience.
We do the magic on your behalf!
We provide you with implementation—and execution-ready strategies, content plans, and content—and even publish it to help you build your talent community on social media. We brainstorm talent marketing concepts that best help you deliver goals with your available budget and manage your talent marketing tasks according to plans.
We coach and teach you how to execute and implement
We transform our top-notch talent branding, marketing and communications knowledge and skills to you through coaching, training or as part of our monthly retainer services.
Extremely Content Clients!
NPS +75!
Elina Mauno
“Emine’s team doesn’t let you off the hook easily. Which is fantastic!”
Mirka Palm
“We had such a conservative, unnoticeable employer brand image despite our own people having a wonderful employee experience. We called for Susanna’s help to clarify who we are and who we can be for our future employees. We were so happy with what we got! We wanted our employer brand to be authentic, and that’s exactly what Emine provided for us [through their unique method].”
A Happy Customer
“Marketing agencies are terrible at sticking with the truth and authenticity. And that fails to serve the purpose of talent acquisition. You notice the difference between copy text from a marketing agency that doesn’t understand talent acquisition. Emine’s team have a background in leadership, HR and talent acquisition. That really makes a difference.”
How to get rid of your talent struggles?
You are only three simple steps away from a future without talent-related anxiety and stress!
Book a call with us
Let’s diagnoze your pain points, spar a little and think of an action plan forward.
We'll Create A concrete plan
Our experts ideate and present you the best solution based on your goals and available resources.
Then, we roll our sleeves up and get started!
When you are ready to make the decision, we will deliver the agreed solution either on behalf you, together with you or teaching you how to do it.
How Distinct and authentic are your current talent communication and marketing Messages?
What if you had someone outside your organization take a quick look at your career pages, job posts and other talent marketing content?
Ask them to give you honest feedback about the clarity and authenticity of your messages.
Can they explain in their own words:
- What type of an employer you are?
- To whom you are a relevant workplace?
- What sets your company apart from other similar employers?
If not, your messages are likely to be ignored by your target audience.
Let’s change this and start winning your target audience’s sustainable attention, minds and hearts!
The Magnetic Employer Branding Method™️
Our proprietary Magnetic Employer Branding Method™️ is a methodological approach based on science.
It comes with a data-driven and goal-oriented content marketing strategy and a systematic process matching talent minds with your company’s mission.
With business storytelling and persuasive communication techniques at it’s core, this methodology makes it easy for your target audience to envision how becoming part of your business story impacts their careers and helps them achieve a better life.
When you build your employer brand according to this methodology, your entire employer branding team will know exactly what employer branding success looks like for your business.
What’s more, they also find joy in working with specific branding and marketing goals, objectives and KPIs!
Because of this, you always know what to focus on, when to say no–comfortably and how to make the most of your available resources.
What we love the most about this methodology is how your employer branding budget becomes a business investment, not a cost getting the support and buy-in of your top management!
The Instant Employer Brand Accelerator Method™️
Some of our clients are heavily talent acquisition led and need a similar systematic approach to recruitment marketing and campaigns.
Our other proprietary methodology, The Instant Employer Brand Accelerator Method™️, was developed for recruitment campaigns.
Just like it’s mother methodology, ‘IEBA’ is also based on science and comes with a data-driven and goal-oriented content marketing plan for talent acquisition.
This method integrates employer branding into your recruitment marketing process and turns each recruitment process into an employer brand accelerator.
Who is The Instant Employer Brand Accelerator Method™️ ideal for?
- Talent Acquisition Teams
- When committing to strategic employer branding is not an option or,
- Your Employer Branding Budget is targeted to recruitment campaigns instead of a long-term strategy.
With this methodology, your talent acquisition gets a data-driven recruitment marketing system, resulting in better hiring success, improved candidate experiences and improved employer brand awareness.
An Inspiring Employer Branding Pioneer
Founded by a wife-and-husband team, Employer Branding Agency Emine has long been considered an inspiring forerunner and an employer branding influencer in this field.
Our CEO and co-founder, Susanna, has been actively building the employer branding industry and winning talent marketing methodologies since 2012.
- Founded in 2012 by wife and husband team, Susanna and Leo Rantanen
- A Global pioneer of modern employer branding and recruitment marketing
- Recognized as Top 10 Employer Brand Agencies in Europe
- The best known employer branding agency in Finland (Duunitori, 2021).
- Trusted by customers (NPS +75)
- Growing employer branding professionals (Employer Branding Professional of the Year 2023 - Siiri Laaksonen and Employer Branding Professional of Year 2024 - Nora Nykänen
- Susanna was recognized as one of the Top 20 Women in Business to look out for in 2024
What does it cost your business not to build a Magnetic Employer Brand?
What does it cost your business not to build a Magnetic Employer Brand?
Both, the War for Talent and talent expectations have become tougher year by year.
What if the talents your business truly needs:
- Are not reading your job posts?
- Have mistaken beliefs about your business?
- Are not vibing with your organization and culture?
- Prefer not to recommend and speak on your behalf to their peers?
What will this cost you?
What does it cost your business to pay for headhunters to find you the talent you need?
Imagine what your business could accomplish if you spent even just a fraction of your annual headhunting budget building Your Magnetic Employer Brand..
How is your bottom line impacted by delays in talent acquisition or seeing your best talents walk out on you because they don’t understand the changes your company goes through or cannot find alignment with your mission, values and the ways you deliver your customer promise?
What will it cost your business if your sales has to turn down new business opportunities because of your talent acquisition and retention struggles?
What say you?
