What are the most popular employer branding videos on TikTok?
I wanted to know so I started googling and then, I asked ChatGPT.
Guess what ChatGPT told me?
Most popular employer branding videos on TikTok leverage storytelling, authenticity, and a sense of fun to connect with audiences.
Most popular employer branding videos on TikTok leverage storytelling, authenticity, and a sense of fun to connect with audiences.
Let’s check them out.
The most popular employer branding videos on TikTok
#1 Employee-Centric Content on TikTok
TikTok thrives on genuine content and that’s why it makes no difference when it comes to popular employer branding content on TikTok.
Showcasing employees’ daily experiences like unofficial “day in the life” videos made by these Google employees are highly popular, amassing millions of likes.
These employer branding videos on TikTok provide an insider view that resonates with viewers, making the workplace feel relatable and aspirational. These are very much like the extremely popular ‘day in a life’ videos on YouTube so it is no surprise TikTok users love watching these, too!
Here’s another one from a Google employee followed by one by ‘An HR Girlie’.
For more inspo, search for “employee day in life” on TikTok and take your pick!
#2 Creative Employer Brand Representation
Walmart found success with employee-driven content, such as @cameronfromwalmart1‘s dance videos that participated in trending challenges. Today, he has over 5 million followers on TikTok making me doubt he still works for Walmart for a few bucks an hour.
This video, to my understanding, was the one that went viral back in the days.
Lighthearted videos, infused with the creator’s personality, are what the TikTok users prefer to watch. If you have keen TikTok content creators in your company, ask if they are interested in blending their personal content creativity passion with workplace representation.
In this video, Pulp Digital Agency shares their two cents on how to crush it on TikTok as a brand.
#3 Interactive Engagement Humanizing Your Employer Brand
Company called Slim Jim is known for replying to comments and reposting user-generated content, emphasizing community-building.
Their approach does not only humanize their brand but it also boosts engagement by showing that the company values interaction with its audience. On social media, being a social company (profile) is key to success yet majority of businesses on social media use platforms as one-way arenas. That is one of the reasons why company content usually fails on social media.
They are also amazing at incorporating storytelling, authenticity and fun in their videos, like this:
#4 Highlighting Values and Impact
A company called 4Ocean uses TikTok to visually communicate their mission by showcasing their environmental efforts, like beach cleanups. Their impactful videos attract eco-conscious talent by demonstrating the company’s tangible contribution to sustainability.
Successful employer branding on any media, platform, online or offline matches your company culture, values and purpose with your employee and candidate experiences, and then communicates regularly with your talent target audiences on social media to win sustainable attention, grow your employer awareness and build distinct employer brand affinity.
Social media is the most cost-efficient media for systematic employer brand communication and marketing but if you want to be successful, you must be willing to humanize your employer brand.
One-way isn’t social.
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Susanna Rantanen (@rantanensusanna) is a globally recognized leader in strategic employer branding, recognized as one of the Top 50 Global Experts in Personal Branding by Thinkers 360 and among the Top 20 Women to Look Out for in 2024 by New York Weekly Magazine. She is also the creative force behind the Magnetic Employer Branding Method™ recognized as a game-changer in the global employer branding industry.
Known for her deep expertise in business storytelling, persuasive communication, and content marketing, Susanna transforms complex concepts into clear, impactful strategies that resonate with both internal and external audiences. With a proven track record in elevating brands and building meaningful connections, she equips organizations with the tools to attract, engage, and retain top talent.
As the co-founder of Finland’s first employer branding agency, Susanna’s innovative approach has set a new standard in the industry. Her work merges the art of storytelling with the science of influence, making her content not just informative, but powerful enough to inspire action and trust. Whether through teaching, coaching, or content creation, she’s committed to empowering leaders and HR, marketing and communication professionals to amplify their brand’s voice and drive sustainable growth.
