SEO in employer branding is probably a topic you have not put too much emphasis on before, am I right?
However, the time has come for us to build a friendship with SEO in employer branding because it’s no longer a website content ’thing’.
SEO, as in search engine optimisation, landed in social media in 2023. As we prepare our employer brand marketing for 2024, search engine optimising your employer brand marketing posts becomes integral for discoverability.
The hidden power of SEO in employer branding
In the world of employer branding, we often focus on crafting compelling content and creating an attractive image for potential employees.
However, this secret ingredient can significantly amplify your efforts: Search Engine Optimisation (SEO). While SEO might sound technical, its essence is simple and deeply connected to the art of storytelling and visibility in the digital world.
Why SEO matter in employer branding?
SEO isn’t just about improving your website’s ranking on search engines; it’s about making your employer brand more visible and accessible to your target audience.
In today’s digital age, your first interaction with potential employees will likely happen online and on social media.
SEO ensures that your employer brand marketing content reaches the right people at the right time. Moreover, SEO principles are not confined to websites alone; they are equally crucial in enhancing the visibility of your social media posts.
Six simple SEO tips for employer branding
#1 Keywords are your compass
Identify keywords that resonate with your target audience and connect them with your employer brand. Use these keywords naturally in your content, from career site copy to social media posts.
#2 Quality content is king/queen/other
Create engaging, informative content that adds value to your audience.
On your career site, this could be blog posts about your company culture, employee stories, or insights into your industry in the eyes of your talent target audience.
On your social media, pay attention to what types of topics are the talk of the town in your target audience. Find topics that connect your employer brand and your audience based on your company culture, values, beliefs, industry and key knowledge and competencies relevant to your line of business.
#3 Use hashtags as keywords
Hashtags are now used as keywords on social media. In your posts, include hashtags as keywords pinpointing the following:
- What is your post or video about?
- Who is it for?
- Why someone might view it?
#4 Optimise your social media profiles
This is a game-changer (or loser) for you. If you really want to build a meaningful social media presence as an employer, you need a separate profile used for employer branding and recruitment marketing.
And if you don’t want to build a meaningful social media presence, why bother at all?
Optimising your social media profiles for employer branding and recruitment marketing purposes means that you use those relevant keywords in your social media handles, bios and post descriptions.
This helps in making your profiles more discoverable to relevant talents out there.
#5 Engage and interact
Regularly engage with your talent audience through comments, shares, and likes. This interaction builds a community and signals to search engines that your content is valuable.
#6 Mobile-friendly is a must
Ensure your career site, recruitment pages, and all content are mobile-friendly. With the increasing use of smartphones, a mobile-optimised career site is essential for better reach and engagement.
Embrace SEO to amplify your employer brand
Incorporating SEO into your employer branding strategy isn’t just a technical exercise; it’s about ensuring that your brand’s compelling story reaches and resonates with the right audience.
By following these simple tips and continuously learning, you can transform your employer brand into a magnetic force that attracts the best talent.
Remember, visibility is as important as the story itself in the digital world. Embrace SEO and watch your employer brand flourish.
Check out these further learning resources about SEO in employer branding and marketing
Moz’s Beginner’s Guide to SEO: A comprehensive guide to the basics of SEO.
HubSpot’s SEO Blog: Regularly updated insights and tips on SEO.
Search Engine Journal: A great resource for the latest news and trends in SEO.
Yoast SEO: What is quality content, and how do you create it?
Want to ensure SEO in employer branding and content marketing?
Contact us to schedule a discovery call with our sales to see if our approach to employer branding benefits you and your organisation in building SEO in employer branding.