Social Media Marketing in 2024 – Do’s and Don’ts [Infographic]

Social media marketing in 2024 on your agenda?

Then, let’s take a look at some key do’s and don’ts helping us boost our employer branding on social media in 2024.

[Infographic] The essential dos and don’ts for social media marketing in 2024

I found an insightful infographic on Social Media Today’s blog put together by Giraffe Social Media.

Their list helps you to focus on the proper ways of using social media marketing in 2024 for your talent marketing.

Our key takeaways for employer branding and social media marketing in 2024

Here is what we want you to focus on as key takeaways:

1. Social media marketing can be hugely beneficial when you use it correctly. The actions required differ when you promote jobs, build or grow employer awareness, grow a specific target audience or convert job seekers into applicants.
2. Promotional content should take a much lesser role than other content. For every job you promote, you must compensate the ’ask’ with at least four ’gives’ as a golden rule. Gives are immediate value add -posts that are either informational, educational or entertaining value.
3. Captions are everything! Your captions should be compelling, engaging and search engine optimised these days. Use social media data to learn which posts work best for reach and engagement.
4. Social media posting is also about responding to comments and commenting on your audiences’ posts. Growing engagement on your own account can be massively helped by increasing the amount of engagement by your account on your target audience’s posts.
5. The new trend with SEO is to use your hashtags also as keywords. Think about what your post is about, who it is for and what your account represents for them. Then, create hashtags for those.
6. Dedicate social media profiles for employer branding and recruitment marketing only. This is a massive value for discoverability and keeping your brand messaging consistent and relevant for your followers.

If you need a systematic employer brand profile on social media, email us to book a discovery call with our experts and let’s discuss if we can help you maximise your employer branding and recruitment marketing budgets on social media!

Here’s to successful social media marketing in 2024!

Check out:

Instant Employer Brand Accelerator development program for in-house recruiters here >

Going strategic with employer branding and working with us with the Magnetic Employer Branding Method™️ >