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Business Storytelling

to Match Talents

with Your Mission

The Magnetic Employer Branding Method™️

”This is a strategic framework and a systematic marketing method I developed for the modern growth companies in mind, who struggle in the war for the talent of the digital age.”

– Susanna Rantanen, Co-founder & CEO of Emine

Imagine if shortage of the right talent was not slowing down your business growth.

Imagine if your business was regularly able to attract and hire talents ideal to your strategic needs, your values, and your culture. 

Imagine if you could fix these challenges simply by a systematic, modern employer branding method. 

Would you be interested in learning how?

The Components of our Method

This modern method we named The Magnetic Employer Branding Method™️ enables HR / Talent Marketing teams to take high impact marketing actions, get more done, and experience visible results in talent marketing efforts.

With the support of the framework, you will also be in a better place to say no to ideas out-of-scope likely to highjack your time and energy.

This unique employer branding method is based on business storytelling to match your ideal talent minds with your mission. As a result, your business is likely to attract and appeal to talents your business will need to achieve your growth-related goals.


Magnetic Employer Branding Strategic™️ Framework

Our strategic framework fits in a few pages yet gives you an ultimate sense of control over the successful execution and delivery of measurable results.

Key Target Talent Segmentation

Identifying your strategically ideal talents and their career-related needs and drivers are paramount in successful modern employer branding. Our method helps you to make sense of this.

Talent Marketing Funnel

Planning and setting up your talent marketing funnel is central in the implementation. Your messages must be delivered in those media and channels where your target audiences are reached on a daily basis. 

Inspirational & Relevant Content

Our method uses various copywriting techniques to create better content: content that wins attention, raises curiosity, appeals on an emotional level, and inspires target audiences to act.

In other words, makes your business magnetic in the eyes of your target talent audiences.


Social Media & Content Marketing

This is the most cost-efficient way to engage and enter into a dialogue with the digital talent. You will need a content marketing plan & schedule to focus on relevant content and get rid of all content clutter on your desk (and your mind!)

Optimizing Your Success

The impact of your employer branding activities can only be optimized when your talent marketing is data-driven. Our method guides how to keep taps on social media and content performance.

This is to make sure your resources and time are allocated only on what actually turns your labor of love into the results.

Make Your Employer Branding a Priority.

we certainly will.

I encourage all businesses complaining about the shortage of talent to calculate how much they spend on head hunting candidates for vacancies. I bet most of these companies could save money and end up accumulating inbound recruiting leads if they chose to invest in proper employer branding.
– Tanja Kanerva

Popular reading 

Who owns the employer brand?

When I ask around who owns the employer brand, many people respond: “Everyone”.

Which is kind of quite right, but then it isn’t.

When someone says “everyone in the organization”, they actually mean:

Everyone in the organization is expected to contribute to the delivery of the brand promise.

However, not everyone can take ownership of what the brand is.

Read the whole article on our English blog >>


Developing an employer brand – what needs to happen? [podcast #103]

Developing an employer brand is hugely popular these days.

But what does it really mean?

When you develop an employer brand, what are you expecting as an outcome?

What is the final product, if you like?

It looks to me as most employer branding practitioners are unable to define the exact outcome.

The problem is if you don’t exactly know what you are trying to accomplish, how do you know what exactly you need to be doing?

Read the article & get audio links for listening >>

What you probably don’t yet know about employer brand [podcast #95]

When you think about an employer brand what is the first thing that comes to your mind?

Probably a specific organization comes to your mind, right?

Okey, hold that thought.

When you let your thoughts sink in deeper into this organization you are thinking about, where is your mind taking you?

Yes, that’s right. Your mind is forming sensations about that organization. You are not thinking about their employer value proposition (EVP). Most likely, you don’t even recall knowing what it is!

What comes to your mind is how that organization makes you feel.

Read the blog post & get audio links >>