The Magnetic Employer Branding Method™️
”This is a strategic framework and a systematic marketing method I developed for the modern growth companies in mind, who struggle in the war for the talent of the digital age.”
– Susanna Rantanen, Co-founder & CEO of Emine
Imagine if shortage of the right talent was not slowing down your business growth.
Imagine if your business was regularly able to attract and hire talents ideal to your strategic needs, your values, and your culture.
Imagine if you could fix these challenges simply by a systematic, modern employer branding method.
Would you be interested in learning how?
Who owns the employer brand?
When I ask around who owns the employer brand, many people respond: “Everyone”.
Which is kind of quite right, but then it isn’t.
When someone says “everyone in the organization”, they actually mean:
Everyone in the organization is expected to contribute to the delivery of the brand promise.
However, not everyone can take ownership of what the brand is.
Developing an employer brand – what needs to happen? [podcast #103]
Developing an employer brand is hugely popular these days.
But what does it really mean?
When you develop an employer brand, what are you expecting as an outcome?
What is the final product, if you like?
It looks to me as most employer branding practitioners are unable to define the exact outcome.
The problem is if you don’t exactly know what you are trying to accomplish, how do you know what exactly you need to be doing?
What you probably don’t yet know about employer brand [podcast #95]
When you think about an employer brand what is the first thing that comes to your mind?
Probably a specific organization comes to your mind, right?
Okey, hold that thought.
When you let your thoughts sink in deeper into this organization you are thinking about, where is your mind taking you?
Yes, that’s right. Your mind is forming sensations about that organization. You are not thinking about their employer value proposition (EVP). Most likely, you don’t even recall knowing what it is!
What comes to your mind is how that organization makes you feel.