Stop Trying to Sound Like a Big Company. Start Sounding Like the Founder Who’s Actually There.
Quick answer summary: It’s the founder brand voice the market is actively rewarding. People trust small businesses more than big ones right now, not less. Recent research from Edelman, Constant Contact and UKG all points the same way: proximity builds trust, distance erodes it, and founders who sound like themselves, not like a press office, are […]
Cutting People to Fund AI Transformation Creates A Business Crisis in 12-24 Months
AI transformation and employer brand risk? A highly likely combination that you will usually see within 12-24 months of the major cuts. Organisations that cut significant headcount before building genuine AI capability do not accelerate transformation. They remove the domain expertise, institutional knowledge and quality judgement that make AI output valuable. This is highly likely […]
GEO 101 For Employer Branding Teams: How To Make Your Employer Brand Visible In AI Search
Generative Engine Optimisation (GEO) should already be on your radar if you work in employer branding and other business content creation. If you’ve spent years crafting your EVP (employee value proposition), polishing your career site, and building a steady stream of employer brand content, this might be the most important thing you read this month. […]