These 13 Marketing Trends 2025 have been curated for you from Instagram expert Rachel Pedersen‘s Newsletter and the all emphasize the future of digital engagement and growth.
The digital landscape for 2025 is shifting faster than ever, with consumer behavior and platform dynamics changing in ways that will redefine how we connect, create, and convert. Keeping up with consumer behavior is vital in employer branding as our target talents are also consumers, just like you and I.
The following marketing trends 2025 are not just predictions; they are already in motion, offering opportunities to thrive if you adapt quickly.
Let’s first dive into the most impactful shifts shaping the future of marketing.
Marketing Trends 2025: Rising Platforms With Game-Changing Potential
- Threads (Meta): Positioned as the go-to alternative to X (formerly Twitter), Threads is exploding with engagement. If you’re not already exploring its conversational format, now’s the time. It’s still a positive landscape what we can’t really say about X.
- TikTok: Already a juggernaut, TikTok continues to dominate short-form video and is pioneering livestream e-commerce. Its ability to drive real-time purchases is setting new standards for consumer engagement.
What if your job opportunities are the new product for e-commerce? If this tickles your fancy, study e-commerce on TikTok and see if you can recognize a way to apply the same tactics for recruitment campaigns. If it acts like a duck and looks like a duck, it is a duck. - YouTube: With Shorts, live streaming, and improved monetization tools, YouTube is more creator-friendly than ever. If video is your focus, YouTube is a must.
I’m going to put more effort into posting my Reels on YouTube in 2025. Long video content is time consuming to create as the standard is so high for the YouTube audience, but Shorts is easy-peacy! - Pinterest: Shoppable pins and AI-driven recommendations are transforming Pinterest into a serious player in e-commerce, making it a treasure trove for visual-first brands.
I learned from another social media influencer, Jenna Kutcher, how Pinterest is actually a search engine and can be used very effectively for bringing audience to your blog posts and career site content.
If you target audience is active on Pinterest, you may want to consider this as a channel in your employer brand’s content strategy. - LinkedIn: Video content and creator tools are pushing LinkedIn into a new era of community building and professional content sharing.
We have a great little masterclass for you to teach you in detail how to take advantage of LinkedIn’s recent algorithm changes. If LinkedIn is your main employer branding arena, this masterclass will be a treasure trove for you. Click here to get access. - Medium: Its curated content and subscription model are resonating with niche audiences, making it a growing hotspot for thought leadership.
Platforms Holding Steady
Platforms like Facebook, Reddit, and Snapchat are maintaining their user bases with niche-focused strategies. However, their growth is slowing as they compete with newer, more dynamic platforms.
The Decline of Legacy Platforms
Platforms like X, Quora, and Clubhouse are fading as they fail to meet evolving user expectations. Overhyping or missing the mark with policies and features has driven users to explore better alternatives.
The New Rules of Consumer Behavior
Marketing in 2025 isn’t just about trends; it’s about understanding the seismic shifts in human behavior.
Here’s what’s changing:
- Skepticism Toward Influencers and Brands: Over-polished content feels fake. Audiences now side-eye anything that isn’t authentic.
- Demand for Raw, Real Content: Perfect is passé. Messy, unpolished, behind-the-scenes content wins trust and hearts.
- Overwhelmed by Choices: Simplicity and directness are the new competitive edge.
- Craving Authentic Communities: People trust peers, micro-communities, and creators over traditional advertising. Employee advocacy will take over for good if you treat your advocates and ambassadors as your Business Influencers.
- The Power of Sustainability: Actions matter more than words. Brands must prove their impact.
13 Marketing Trends 2025 to Watch
Finally, here is the list of 13 Marketing Trends 2025 for you to watch, copy, imitate, action on and rock!
- Video is Queen: By 2025, 80% of online traffic will be video. Whether short-form or livestream, video is the fastest way to engage audiences.
- E-Commerce Evolution: TikTok’s livestream shopping is a game-changer, creating interactive and instant shopping experiences.
Even though we are not selling in talent marketing, we are selling ideas, beliefs and values, and a few vacancies on the side. What can we take from the e-commerce evolution and apply in employer branding and recruitment marketing? I’m excited to see what there is to copy, modify and then paste. - Short-Form Content Reigns Supreme: With shrinking attention spans, platforms like TikTok, Reels, and YouTube Shorts are doubling down. These need to be on your employer brand strategy. Otherwise, well.. who were you again?
- The Magic of Storytelling: Emotional, relatable narratives remain the key to long-term loyalty and conversions. That’s right! My book on Business Storytelling to Match Talent Minds with Missions is coming soon! Watch this space!
- Attention Spans Shrinking: You have three seconds to captivate. Is your content scroll-stopping? How do you start your post captions, ad campaign copytexts, job posts and career stories? Consider the first three-second rule to captivate or crumble.
- AI-Powered Copywriting: AI tools are revolutionizing marketing by boosting productivity and sharpening content creation. Do you know how to use them to your advantage? Prompting is key to success and always modify the outcomes if you use them for content creation.
Did you know how easy it is to recognize content that is the creation of generative AI? Very easy and it impacts your audience’s trust in you as a source. So be smart. - The Comeback of Text Platforms: Blogs, Threads, and Substack thrive as audiences seek substance and depth alongside their quick scrolls. And by the way, this was predicted already two years ago so it will come. I love it!
- Captions Are Mandatory: With 80% of videos watched on mute, captions are essential for accessibility and engagement.
- Skimmable Content Wins: Structured, bold, and easy-to-read formats are now a necessity for reaching overwhelmed audiences.
- Authenticity Over Ads: Organic, relatable content is far more effective than polished paid ads in building trust. Employer brand marketing only works when it’s authentic and realistic, from humans to other humans.
- Niche Newsletters Dominate: Hyper-focused, value-packed newsletters are connecting brands to their audience in powerful ways. We have been testing niche newsletter for a long time. If you want to get access to our Magnetic Edge, subscribe to it here.
- Email Marketing Renaissance: Personal, conversational emails continue to deliver unmatched ROI. This is no different in talent (HR) marketing. What a great way to build connections and affinity!
- Community-Driven Growth: Brands investing in authentic communities will dominate in engagement, loyalty, and retention.
How’s your talent pool working for you? What if you used social media for it and gained access also to passive candidates. Ask us for more if you are planning to dominate here for employer branding.
Take Action Now
The shifts for 2025 aren’t just opportunities; they are imperatives.
Whether it’s leveraging new platforms, mastering short-form video, or building communities that foster trust, staying ahead requires agility and a focus on authentic, audience-first marketing.
Are you ready to embrace the future of marketing? The time to act is now and our Magnetic Employer Branding Method™️ is the perfect approach for employer branding standing the test of future of marketing!
