What Is Business Storytelling (and Why Your Employer Brand Desperately Needs It)
Business storytelling, hmm! Let’s be real: most companies’ employer branding efforts are about as memorable as a bowl of plain porridge. A bunch of “we’re a great place to work” posts, a generic recruitment video, and a couple of Instagram Stories about office dogs. You’ve seen those, haven’t you? But here’s the problem: nobody remembers […]
These Are The 4 Most Popular Employer Branding Videos on TikTok
What are the most popular employer branding videos on TikTok? I wanted to know so I started googling and then, I asked ChatGPT. Guess what ChatGPT told me? Most popular employer branding videos on TikTok leverage storytelling, authenticity, and a sense of fun to connect with audiences. Most popular employer branding videos on TikTok leverage […]
Marketing and Employer Brand – 4 Reasons Holding Them Back from Loving Employer Branding
Marketing and employer brand should go hand in hand. But for many marketing teams, employer branding seems to fall short of their expectations. Especially when they can’t own employer branding. About ten years ago we were invited to discuss talent acquisition challenges of a large insurance company. The HR lead and I had a nice […]