The Most Common Change Management Challenges in 2026

The Most Common Change Management Challenges in 2026 - Susanna Rantanen Employer Branding Agency Emine blog

What are the most common change management challenges and solutions in 2026? I don’t believe 2026 is “just another change year.” It’s most likely a convergence year. Multiple forces are hitting organisations at once, creating a very specific set of change management challenges that leaders around the world are reporting right now. Here is the […]

Employer Branding Budget 2026: The Cost Of Employer Branding

Header image with Emine's Nora, Leo and Susanna and title Employer Branding Budget 2026 The Cost Of Employer Branding written by Susanna Rantanen Employer Branding Agency Emine blog

Employer branding budget 2026 season is here. And let’s be honest: when the CFO asks, “Do we really need an employer branding budget again next year?” many HR and marketing leads freeze. Employer branding is still one of the first budget lines to get cut. Why? Because it’s misunderstood. Too often, it’s treated as a campaign, […]

Why Your Talent Blind Spot Is Risking Your B2B Growth

Blog header for Why Your Talent Blind Spot Is Risking Your B2B Growth by Susanna Rantanen in the Employer Branding Agency Emine blog

Your B2B growth plans are only half-covered when you focus all your effort on sales and customer success. You wouldn’t saw off one leg of a table and then expect it to hold the weight of your future growth, would you? Yet this is precisely what many B2B companies do when they pour all their […]