Why Business Storytelling in Employer Branding is the Future of Employer Branding

Why Business Storytelling in Employer Branding is the Future of Employer Branding with Susanna Rantanen of Emine

Business storytelling in employer branding isn’t just a buzzword—it’s a transformative approach to how organizations attract, engage, and retain talent. Think of the last story that stuck with you. Was it a gripping novel, a heartfelt movie, or a friend’s personal experience? Stories have a way of bypassing logic and speaking directly to our emotions, […]

What Is Business Storytelling (and Why Your Employer Brand Desperately Needs It)

Blog header with Susanna's image and title What Is Business Storytelling (and Why Your Employer Brand Desperately Needs It)

Business storytelling, hmm! Let’s be real: most companies’ employer branding efforts are about as memorable as a bowl of plain porridge. A bunch of “we’re a great place to work” posts, a generic recruitment video, and a couple of Instagram Stories about office dogs. You’ve seen those, haven’t you? But here’s the problem: nobody remembers […]