Why Business Storytelling in Employer Branding is the Future of Employer Branding

Business storytelling in employer branding isn’t just a buzzword—it’s a transformative approach to how organizations attract, engage, and retain talent. Think of the last story that stuck with you. Was it a gripping novel, a heartfelt movie, or a friend’s personal experience? Stories have a way of bypassing logic and speaking directly to our emotions, […]
What Is Business Storytelling (and Why Your Employer Brand Desperately Needs It)

Business storytelling, hmm! Let’s be real: most companies’ employer branding efforts are about as memorable as a bowl of plain porridge. A bunch of “we’re a great place to work” posts, a generic recruitment video, and a couple of Instagram Stories about office dogs. You’ve seen those, haven’t you? But here’s the problem: nobody remembers […]