Optimizing Your Instagram Visibility: Working with Instagram Views

Blog header for Working with Instagram Views with image of growing views via mobile app

Is your employer branding content getting enough Instagram views? Your employer brand awareness can only grow if people see and consume your content and employer brand messages. Instagram boss Adam Mosseri recently announced the rise of Instagram Views as the most important Instagram metric to prioritize over engagement, followers and even reach. What are Instagram […]

These are the three best performing content on Instagram

These are the three best performing content on Instagram

The best performing content on Instagram won’t surprise you. But what may surprise you is how and why you should experiment with these styles and formats in employer branding. It’s all in the reach of your content and accumulating views, the most important metric Instagram is pushing right now. These are health, wealth and relationships. […]

Say hello to Instagram SEO

Article image with title: Say hello to Instagram SEO - How to be better discovered on Instagram, written by Susanna Rantanen. With a graphic image of a young man creating content with lots of Instagram likes pouring on his content.

Instagram SEO is more relevant than ever for us business Instagrammers. Aren’t we on Instagram to build our employer brand and share about our company culture and people to grow our employer brand awareness and affinity? Yes, we are! Growing employer brand awareness requires your target audience to discover regularly and want to consume your […]