Employer Branding Budget 2026: The Cost Of Employer Branding

Header image with Emine's Nora, Leo and Susanna and title Employer Branding Budget 2026 The Cost Of Employer Branding written by Susanna Rantanen Employer Branding Agency Emine blog

Employer branding budget 2026 season is here. And let’s be honest: when the CFO asks, “Do we really need an employer branding budget again next year?” many HR and marketing leads freeze. Employer branding is still one of the first budget lines to get cut. Why? Because it’s misunderstood. Too often, it’s treated as a campaign, […]