Employer Branding ROI: Why the Metrics Everyone Tracks Aren’t the Ones That Matter
Ask most HR or TA leaders how they measure employer branding ROI, and you’ll hear the same four or five metrics: cost-per-hire, time-to-fill, offer acceptance rate, retention. They’re not wrong metrics. They’re just not employer branding ROI. In The Magnetic Employer Branding Method™, we call these marketing conversions, and they prove your audience is engaging. […]
Internal and External Employer Branding Aren’t Two Jobs. Here’s What Almost Everyone Gets Wrong.
Internal and external employer branding aren’t two jobs. Most definitions of employer branding treat it as a one-way signal: a reputation broadcast outward to attract candidates, built from proof gathered inward. Internal and external employer branding run as two separate jobs, with HR minding the inside and marketing or TA minding the outside. In The […]
Stop Trying to Sound Like a Big Company. Start Sounding Like the Founder Who’s Actually There.
Quick answer summary: It’s the founder brand voice the market is actively rewarding. People trust small businesses more than big ones right now, not less. Recent research from Edelman, Constant Contact and UKG all points the same way: proximity builds trust, distance erodes it, and founders who sound like themselves, not like a press office, are […]