The Magnetic Employer Brand©️ Method
“It is a strategic framework and a systematic marketing method I developed for the modern growth companies in mind, who struggle in the war for the talent of the digital age.”
– Susanna Rantanen, Co-founder & CEO of Emine
Imagine if shortage of the right talent was not slowing down your business growth.
Imagine if your business was regularly able to attract and hire talents ideal to your strategic needs, your values, and your culture.
Imagine if you could fix these challenges simply by a systematic, modern employer branding method.
Would you be interested in learning how?
What is the Modern Employer Brand?
The modern employer brand is talent-centric. The modern employer positions itself as the trusted work — life advisor to their ideal talent audiences and allows the talents to be a hero in their career stories.
Employer branding in the updated War for Talent
Digital Talent has new needs and expectations for their employer. The Digital employer has new needs and expectations for their ideal talents. This impacts employer branding. Learn how.
Employer image and employer brand are not the same
Employer image and employer brand are two different outcomes of HR marketing. And both of them get mixed also with recruitment marketing, the third and the most popular form of HR marketing. Make sure you understand the difference to make right HR marketing decisions for your business.