#206 Employer Branding Budget for 2026 – Budgeting Tips For Story-Driven Plans
Employer branding budget season here! If you were looking for budgeting tips, justification and support for employer branding, this episode is calling your name! Hello friends, and welcome back to the Story-Driven Business Podcast. I’m Susanna Rantanen, the world’s leading story-driven employer branding expert. And today, I’m diving into a topic that is less about glitter […]
#198 The CEO as Chief Storyteller: Leading With Narrative Power
Narrative power can be the CEO’s greatest leadership tool. The most powerful person in your employer brand story is the one at the top — whether they like it or not. And when they don’t own that role? The story starts to run away from them. Welcome back to the Story-Driven Business Podcast. Today’s episode wraps […]
#194 From Employer Brand to Business Strategy: The Power of Story-Driven Positioning
What if you elevated your employer brand to business strategy using the story-driven employer branding methodology? Here’s a bold question for all you founders, CEOs, and business strategists: What if your employer brand isn’t just about hiring? What if it’s actually the missing half of your business strategy? This episode is going to flip your […]