How Employer Branding is Incredibly Similar to Dating
Here’s an image your employer branding brain is waiting to capture: employer branding is like dating – so much like dating. Let me explain because the logic will deepen your laughter lines. In employer branding and dating, first impressions and gradual, genuine connections pave the way to long-lasting relationships. I want you to explore how […]
Improving inclusivity in the workplace with modern employer branding [Susanna Keynote]
Improving and developing inclusivity in the workplace is one of the key focus areas in today’s work-life. However, it is also a multifaceted task with many challenges and requires a systematic approach with top-management buy-in, humanity and humility to succeed. I was invited to share my experiences and ideas on how the Magnetic Employer Branding […]
Embracing AI in Employer Branding & Recruitment Marketing
Using AI in employer branding and recruitment marketing is no longer just an idea – it’s a game changer. But like any powerful tool, it comes with its pros and cons. Here’s what I think about how AI is reshaping employer branding and recruitment marketing, and why a human touch remains irreplaceable. The AI revolution […]